Evaluation: Question 5

This is our groups question 5 for the evaluation within this question we had to look at our audience research that we did before we started our thriller, and we had to explain why we chose that specific target audience.

All the work was done by Angus (Me)

Q5) how did you attract/address your audience?

Before we did are film we carried out research in the form of a questionnaire, this questionnaire consisted of questions about what people would like to see in a thriller opening. The questions were open questions and we only got qualitative data back as this is information from speak and not numerical data. Within our questionnaires, we found a pattern of information arising out of it; this is that people like thrillers and more specifically horror thrillers (7 out of 8 people), so with this information in hand we decided to cater to the audiences needs and produced a horror thriller or at least the opening.

Also with the information gained out of the questionnaire we found out that all the people we question that they would like to see either 2/3 characters at the beginning of the thriller, we also satisfied our viewers by having two boys  ( Angus and Nathan ) walking with one bad character         ( Aaron). This information that we acquired was very helpful in meeting our viewer’s demands, and helped us make a better thriller then we could have achieved before this also made us think about what we wanted in the thriller and helped us construct our opening better.

Here you can clearly see that there are two main characters that are good or protagonist characters. This would apply to our research as we are doing the things are viewers demand this could increase are views for the film as we have listened to our viewers and made certain and specific changes to cater for our viewers.

The research would also apply for the other characters as our viewers wanted to see a bad person or antagonist at the start of the film so we put one in, also adding another character would allow our group to have 3 characters which would apply to the research for the number of characters we would have in our thriller. These would be two examples of how we have listened to our viewers.

Our group feels that targeting a specific audience is very important as we feel that we would want a certain group of people to watch the thriller, and that is what we are catering for and feel them would enjoy the thriller the most. As we have put so much time and effort into targeting the certain audience teens we feel that hopefully most teens would go to see the film and enjoy the feature. Targeting a specific audience is also easier to do as trying to please a mass market is very hard, the benefits of having a certain audience could be that other people outside the intended target group may watch the thriller as well.